We studied the leading on-ramps in the market and decided to create something better.
Through our own experiences as crypto users, we realized that buying and selling crypto in most apps is clunky, confusing, and unsafe. We believe it should be easy for anyone to buy and sell crypto.

After spending years building market-leading products at top organizations like PayPal, BitPay, FIS, Ethereum Foundation, Google, Wish, and more, our team created Noba to deliver the world's most simple and easily embedded on-ramp and off-ramp solutions.
We believe buying and selling crypto should be delightful and intuitive.
We believe crypto transactions should be secure and compliant.
We believe our partners and users should have total peace of mind.
We believe there should be no barriers for any person to embrace crypto.

Meet our leadership team

We are experts in financial systems, crypto innovation, Web3 development, cybersecurity, and compliance. We are here to empower your wallet, game, marketplace, dApp, and more.
Nadav Ben-Chanoch
Chief Executive Officer
Ajay Chauhan
VP of Product
Gal Ben-Chanoch
Chief Operating Officer
Eden Doniger
General Counsel + Chief Compliance Officer
Rujual Bains
Head of Business Development
Justin Ashworth
VP of Engineering
Kelsi Kamin
Head of Partnerships

Board of Directors

Edward Lando
Jon Oringer
Abhi Ramesh
Nadav Ben-Chanoch


Lane Rettig
Technical Advisor
Will Yoo
Technical Advisor
Seena Foroutan
Growth and Partnerships Advisor


Collaboration. Innovation. All With No Ego.

Dynamic, Innovative, And cutting edge. This is the Noba culture.
See open roles →

Book a demo with us

Book a demo →
Manage Cookies